Texas State University NCAA Marketing Video Production

Texas State University one of the largest universities in the State of Texas is renown for their cooperative Research and Development projects. The University turned to MAC for their excellent video production services to provide turn key service on the marketing video production of the University. We were asked to create a thirty second television commercial promoting some of their cutting edge technology and research. This television commercial was aired in televised Southeast Regional NCAA sporting events. We collaborated with the client on concept, wrote the script, put the marketing video production team together, directed, edited and created the animated logo. In all of MAC’s commercial video production we strive for that cinematic look and feel. We believe your storyline should be like a movie, of course where it allows. This production for Texas State University definitely gave us an opportunity to tell their story. Also our unique approach to interviews sets us apart from the standard run and gun approach inexperienced production companies sometimes provide. In that way your message is more impressive and entertaining to watch. Using this approach the viewer has better recall and the overall impression of your brand is more positive.

We captured all of the beautiful images with the RED and edited with Final Cut Pro. Our team was comprised of Director, Director of Photography, Producer, Gaffer and Grip. We coordinated scheduling with the University so that we could capture images of some of the most interesting projects on campus. We also had an opportunity to show the incredible growth on campus with all of the new buildings and renovations. Texas State University’s slogan, “The Rising Star of Texas” is accurate as you will see in this thirty second television commercial.