Texas State University, one of the largest universities in the State of Texas is renown for their cooperative Research and Development projects. The University turned to Matthew and Company for their excellent video production services to provide turn key production service for a promotional video of the University. We were asked to create a thirty second television commercial promoting some of their cutting edge technology and research. This television commercial was aired in televised Southeast Regional NCAA sporting events. Our turn key services included collaborating with client on concept, script writing, assembling experienced production team, directing, editing, and creating the animated logo. In all of MAC’s commercial video production we strive for that cinematic look and feel. We believe your storyline should be like a movie, of course where it allows. This promotional video for Texas State University definitely gave us an opportunity to tell their story. Also our unique approach to interviews sets us apart from the standard run and gun approach inexperienced production companies sometimes provide. In that way your message is more impressive and entertaining to watch. Using this approach the viewer has better recall and the overall impression of your brand is more positive.
We captured all of the beautiful images on the ground with the RED. Aerial shots were captured with the Cineflex V14 and Matt Trub on board as the aerial camera operator. The final recruitment commercial was edited with Final Cut Pro. Our team was comprised of Director, Director of Photography, Producer, Gaffer and Grip. We coordinated scheduling with the University so that we could capture images of some of the most interesting projects on campus. We also had an opportunity to show the incredible growth on campus with all of the new buildings and renovations. Texas State University’s slogan, “The Rising Star of Texas” is accurate as you will see in this thirty second television commercial. For more information regarding university recruitment or visitor center videos give us a call at 800.897.7637.